Glossary beginning with E

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E

Embossing

Embossing is a process performed after printing that uses a metal die to reshape a printing surface, creating a raised image. Embossing can be applied to overprinting or on blank paper (called blind embossing). Blind embossing can be an especially effective and eye-catching effect when used with textured and embossed paper finishes.

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Reverse Type

When the type on a design is not printed so the color of the paper stock shows through. This is most effective when there is high contrast between the image and the stock.