Glossary beginning with K

Glossary of Print Terms

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K

Knockout

A portion of an image that has been removed. When two colors overlap in a design, both colors are not normally printed on top of each other. The bottom color is not printed in the area where the other color overlaps.

Knockout Type

Text that is reversed out of a dark background so it appears as the color of the paper underneath.

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Reverse Type

When the type on a design is not printed so the color of the paper stock shows through. This is most effective when there is high contrast between the image and the stock.