Glossary beginning with R

Glossary of Print Terms

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R

Register Marks

The printed marks used to align color separations for printing so that each color registers with each other. These marks are printed using all the color separations of process printing so pressmen can check and adjust the alignment of each plate.

Reverse Type

When the type on a design is not printed so the color of the paper stock shows through. This is most effective when there is high contrast between the image and the stock.

RGB

RGB is an acronym for the three colors used to create the broad array of colors displayed on an electronic monitor. The three primary additive colors are Red, Green and Blue. RGB colors are used for electronic displays but do not reproduce well in print. RGB images should be converted to CMYK before your files are sent to the printer or it will be done during the pre-press process.

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Lenticular Printing

Lenticular printing is a process in which a lens is applied to a specially printed image to produce an illusion of depth, or the ability to change or move as the image is viewed from different angles.